Effective date: June 2, 2023
Our Commitment to You
Collecting Your Information. We may collect information about you in a variety of ways but generally speaking it is done either through you visiting our website. The types of information we may collect include, but are not limited to:
Information You Provide To Us. This is personal information you choose to provide in connection with completing an online form such as your name, phone number, address, payment card information, providing content on the Site, or other activities in which you participate on the Site or services.
Information We Collect About You. Information our servers automatically collect when you visit, use, or browse the Site, such as your IP address, your operating system, browser version, the address of a referring website, the pages you visit on the Site, the dates and times you visit the Site, device and usage information, such as language preferences, referring URLs, country, location, information about how and when you use our services and other technical information. If you access the Site from a mobile device, information about the type of mobile device you use.
Additional Information. Peter Kell does not collect any sensitive personal data on its users.
Using Your Information. Any information collected about you via the Site may be used to: help increase the efficiency and operation of the Site; deliver and improve our products and services; manage our business; monitor and analyze usage and trends to improve the Site and the user experience; send you confirmations, updates, alerts, administrative messages, and otherwise facilitate your use of the Site; request feedback and contact you about your use of the Site; respond to your emails; compile anonymous statistical information and analyses, which we may use internally and/or provide to third parties; to support our customers and their interactions with you through our Services; market our services to you that we believe may be of interest to you; and deliver information to you that you request or that we think may be of interest to you, such as articles, news, or information about various promotions.
Basis for Processing. Peter Kell only processes your personal information when it has an appropriate basis. That means we determine whether we have a lawful basis/legitimate business purpose to use your personal information before doing so. As stated in applicable law, such lawful bases/legitimate business purposes include receiving express consent, operating our business, performing a contract, and complying with a legal obligation.
Legitimate Interest. When processing personal information based on Peter Kell’s legitimate interest, Peter Kell ensures that your fundamental rights and interests are not overridden. This is achieved through Ad Venture's commitment to privacy by design principles, adherence to industry privacy standards, regular processing reviews, and a strong focus on the customer lifecycle. Peter Kell relies on its legitimate interest for processing when it handles transaction processing, security, user analytics, and technical maintenance.
Contractual Performance. Peter Kell processes your personal data when necessary for the performance of a contract when fulfilling our duties and exercising our rights under contracts with you, vendors, and partners. Additionally, when responding to consumer requests, and addressing customer service inquiries and requests for information.
Legal Obligation. Peter Kell processes personal information to comply with any existing or future legal obligations including to detect and prevent unlawful acts, protect against malicious or illegal activity, and to provide assistance to law enforcement agencies.
Consent. Peter Kell relies on your express consent, which you may withdraw, to process your personal data for subscription servicing, promotions, and tailored marketing activities. These include facilitating and servicing your subscription to our mailing list and services, providing personalized promotions and special offers, and delivering marketing content that is tailored to your interests.
Sharing Your Information. We may share your information with third parties that perform services for or on our behalf this includes: (A) to perform analytics on website and/or web form engagement, (B) when it is shared as part of a transfer of assets, (C) when we market promotions to you, (D) for security and fraud purposes, and (E) when we are required by law to share it.
Analytics. We may allow selected service providers or processors, such as Google Analytics to use tracking technology on the Site, which will enable them to collect information about how you use the Site over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.
Targeted Advertising. Peter Kell does not sell your data in exchange for monetary consideration. In order to support tailored advertisements, offers, or content that you may find interesting when you browse the internet, Peter Kell may share the personal information that you provide to us or that we collect about you with our trusted third party partners that support online advertising, data co-operatives, mobile advertising, data analytics, social media engagement, data brokers advertising networks or any other activity that may be considered cross-behavioral advertising. This transfer could be defined as a sale, sharing for cross-context behavioral advertising or targeted advertising. You can may opt-out of this at any time by going to the following page:
Security and Fraud. We allow third parties to receive personal information from our users to provide both security and fraud protection to Peter Kell.
Required By Law. We may share your information as permitted or required by any applicable law in response to a subpoena or other legal process or as we deem necessary to investigate or remedy any actual or potential violation of our policies or to protect the rights, property, and safety of the Peter Kell or others, as we deem appropriate.
Performance & Analytics. These cookies are utilized to gather data regarding your website usage, track website performance, and enhance our website's performance, services, as well as your overall experience.
Purpose: This cookie is used by Google Analytics to persist session state.
Expiration: 1 year 1 month
Purpose: This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
Expiration: 1 year 1 month
Targeting & Marketing. These cookies are utilized to gather data for the purpose of targeting advertisements and delivering advertisements.
Provider: Doubleclick (Google)
Purpose: This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Expiration: 1 year
Provider: Google AdSense
Purpose: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
Expiration: 3 months
Provider: DoubleClick (Google)
Purpose: This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.
Expiration: 15 minutes
Purpose: Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers
Expiration: 3 months
Security of Your Information. While we take reasonable steps to protect any personally identifiable information you choose to provide via the Site from unauthorized access, please be aware that, despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online can potentially be intercepted and used by unauthorized parties, so please keep this in mind when disclosing any personal or personally identifiable information via the Site. To help ensure security via the Internet, we recommend you keep your browser up to date with automatic security updates enabled.
Policy for Children. We do not use the Site to solicit information from or market to children under the age of 18. By using the Site, you represent that you are at least 18 years of age. We encourage parents and legal guardians to monitor their children’s internet usage and to instruct their children never to provide personal information through the Site or any other website without parental consent. If you believe a child has provided personal information to us via the Site, please contact us and we will use reasonable efforts to locate and delete the information.
Submitting Information From Outside The United States. We may disclose your personal data for the purposes described above to recipients (including our subsidiaries, service providers, and advisors) that are located in a country outside of the country from which it was original collected, including the United Kingdom and the United States. Not all countries have equivalent data protection laws. You hereby expressly consent to the transfer of your personal data to recipients that are located outside your home jurisdiction, including the United States. In addition, unless you give us your explicit consent to do so, we will not use your personal data for any purposes unrelated to the purposes we describe in this notice.
Exercise Your Privacy Rights. Peter Kell takes privacy seriously. Where applicable, data subjects have certain rights which they can request for Peter Kell to fulfill. These requests can be made by either the data subject or an authorized agent. These rights include:
A. The Right to Know. You have the right to request that Peter Kell disclose the personal data that Peter Kell has collected about you;
B. The Right to Amend. You have the right to correct any information that Peter Kell stores about you;
C. The Right to Delete. You have the right to request that Peter Kell delete information that it maintains about you, subject to certain exceptions;
D. The Right to Restrict or Object to Processing. You have the right to object to our basis of processing where we rely on legitimate interest. Additionally, where applicable, you may request that we restrict the processing for only limited activity;
E. The Right to Opt Out Of Your Personal Information Being Sold or Shared. You may opt-out of Peter Kell sharing or selling your information by clicking here; and
F. The Right to Object to Automated Decision Making. Where a decision is made that is solely based on an automated system, you may request for manual review.
In order to exercise any of the rights detailed above, please visit us [email protected]. We will use your email as proof of verification unless otherwise prohibited. Exercising your rights under this section will not result in any discrimination by Peter Kell. We will treat you the same as any other user. If you disagree or dispute a decision that has been made on the scope or application of the rights described in this clause, you may appeal this decision by contacting us at [email protected].
We will respond to your request to exercise any of the above rights in writing (including via email), or orally if requested, as soon as practicable and in any event not more than within one month after receipt of your request. In exceptional cases, we may extend this period by up to two months and we will tell you why. If you would like to exercise any of these rights, please contact us using the contact details provided above.
You have the right to complain to your data protection authority about our collection and use of your personal data. Please contact your local data protection authority for more information. Contact information for data protection authorities can be found here.
Retention Period. Peter Kell shall only store personal information for as long as it is required. This is determined by considering the purposes for which it was obtained in accordance with applicable laws. Our retention period is based on (1) the nature of our relationship with the data subject and (2) any legal obligations we are bound to fulfill.
3422 Old Capitol Trail | PMB 513